The MediaSmiths Digital Story
MediaSmiths Digital is the brainchild of Jobie Smith, owner and operator along with his son and
partner, Scott.
Jobie started his professional career in Akron, Ohio back in 1977 as Photographer and Photo
Illustrator. Always the individualist, Jobie worked as an independent freelancer using the business
moniker "Images Unlimited". He served agencies and individual clients in the commercial and
industrial markets in North East Ohio until moving to Florida in 1981. During that period he
produced a body of work for clients ranging from local models, actors and dancers to Centran
Bank, Goodyear, and Tangier Restaurant. Some of those photo illustrations appear below.
During this period he also taught self-styled courses in "Color Darkroom Technique" and "Photo
Studio Lighting Technique" at the Akron Fine & Performing Arts Center. All the while he
developed a reputation as one of the areas finest fashion, glamour and character photographers,
helping many aspiring models, actors, dancers and performance artists with creating their
composites and portfolios.
In 1980 Jobie was hired by American Eagle Productions for the filming of the feature "The
Instructor", a low budget indie martial arts film staring national Karate champion Bob Chaney
and other local talent. Jobie hired on as 'Gaffer' but quickly rose to the position of 'Assistant
Director', not to mention 3rd Camera Operator and Stunt Actor. He was hired on the strength of
his Martial Arts Fight Fantasy short films. These films have recently been up-converted to Internet
High Definition standards and can be view here. The study of Martial Arts and Martial Arts Films
has always been one of the constants in Jobie's life. "The Instructor" turned out to be a boxoffice
bust, but a very valid and rewarding production experience, none the less.
The Florida Period
From 1981 through 1988, Jobie lived and worked in and around Treasure Island, Florida, a beach
town in the shadow of St. Petersburg. Jobie picked up some new skills during that period. He
started learning Video Production, working freelance with the local Cable TV franchise and other
local production entities doing live-switched multi-camera video shoots for local sports and
community events. His exposure and experience here would serve him well as an impetus for
launching his own video production company upon his return to Ohio. He also fell into a skill
aimed at the tourist trade. He became a roving beach Photographer, shooting and selling Photo
Key Rings to tourists in restaurants and nightclubs. What at first seemed to be an aesthetic
step backwards from his chosen art forms of Photo Illustration and Video, Key Ring Photography
turned out to be so lucrative that he couldn't afford to quit. Jobie adds, "Not only was it good
money, it turned out to be a great education in Human Nature and people skills which serves me
well now, as a video director".
Return To Ohio
Jobie returned to Akron in 1988, bringing his new skills with him. He continued producing Photo
Key Rings, turning that endeavor into an art form of it's own. Over the next ten years he made
Photo Key Ring history, working in many of the finest restaurants and nightclubs in Ohio,
spending most of his time as House Photographer at Akron's famous Tangier Restaurant &
Cabaret. During this period he photographed well over a million faces, making people happy
(mostly couples) by creating tiny little romantic portraits of their special occasion; "capturing the
moment" as they say.
All the while, Jobie was also working in video. He started his first production company in 1991,
acquiring equipment and operating under the banner S&S Associates which later evolved into
SSTV. He specialized in Live-switched Multi-camera Event Video for public education and
documentaries for local origination cable and broadcast. Jobie, also a former professional
firefighter, produced the first pilot video program for the Akron Fire Department entitled "Akron's
Fire Focus" which was cablecast on local access and broadcast on local PBS. He produced a
six part limited-run series for local cable access entitled "Summit Spotlight." For this body of
work he garnered two bronze statuettes from the annual "Telly Awards" The same show won an
"Honorable Mention - Finalist" with the national organization "The Alliance for
Community Media." in their annual Video Festival. He also produced many videos for local
churches, dance companies, bands, singers and entertainers. Working with, and helping fellow
artists with their careers has been a reoccurring theme for Jobie.
In 1996, MediaSmiths Inc. was born when Jobie's son Scott came on board as a partner. In
2000 MediaSmiths entered the digital age with the acquisition of their first NLE Video
Editing Workstation and digital video and still cameras. MediaSmiths became known as
MediaSmiths Digital.
Serious Fans
In January of 2006 Jobie's son and partner Scott approached Jobie with his own media
brainchild. He wanted to produce a radio show based on commenting on Cleveland Browns
football games along with his brother Michael Smith and their life-long friends and die-hard
Browns fans, Brandon Beck and Michael Stanley. And he wanted to do it live during the actual
games. He wanted Jobie to help them produce their pitch material, initially a Demo DVD. "I told
Scott they couldn't afford me, but he was persistent and finally sold me on their concept." Scott
threw up a web site in support and started promoting. Scott and Jobie knocked out a cool DVD
to pitch the idea and the effort became known as "Serious Fans: The Browns Edition.". That
summer, prior to football season, Scott started producing short-form comedy videos to help
promote their Internet radio efforts. To date the Serious Fans Boys, with the help of
MediaSmiths Digital have produced some 30 short-form comedies and documentaries , most of
which can be viewed here on this site. Since then they have made Internet Radio
history by Internet-casting three seasons of Cleveland Browns football games streaming
live, from Scott's home studio. The execution was brilliant, but the business model was flawed.
With the help of the NFL, Serious Fans folded after the '08' season. Scott is now producing video
through his own company, Vid-Biz-Wiz.com.
Internet Video
To his surprise, because of Scott's involvement with Serious Fans, Jobie found himself helping to
produce short-form comedies and ENG style documentaries for the Internet. "Until the summer
of '06' I never bothered with Internet Video. I was moving toward long-form video in wide screen
High Definition with my own work. I never considered Internet Video worth my while as a viewer
or as a producer. I didn't see the potential of that small screen, not to mention the less-than-
broadcast quality. I just wasn't paying attention. But working with my sons Scott and Mike and
the Serious Fans Boys woke me up. I started noticing YouTube, MetaCafe and the many other
sites devoted to video. I started seeing quality work being done successfully by other obviously
professional producers. Plus I could see that our short-form videos where being watched by a lot
of Browns fans and actually becoming popular. It didn't take me long to figure out that the
Internet was a viable market for production services. I now realize that Internet Video is the way
of the future and the future is now.. And it won't be long before people will be watching
entertainment programing in High Definition Internet Video on large LCD screens right from their
computers. Not to mention all the hand-held devices. I'm talking sitcoms and action/adventure
series and programing of all kinds produced specifically for Internet viewing. Hell, they already
are. I'm In". - Jobie Smith